Designed and specced to have timeless appeal, Genesis Bikes are developed in the UK


From the rolling hills of the South to the tortuous hills of the North, the brand’s bikes are built to conquer them with a minimum of fuss or fanfare.

Form follows function with skinny Reynolds’ steel tubing underpinning the majority of the range and, although born on Britain’s small island, a bike that’s been honed on the steep roads, precipitous mountains or hectic streets of the UK has earned the confidence to take on anything it may come across.