RCS Sport is a Milan-based sports event organiser owned by RCS Media Group, the publishers of La Gazzetta dello Sport and other important Italian and Spanish media.
Its portfolio of cycling events includes the world famous Giro d’Italia – ‘The world’s toughest race in the world’s most beautiful place” – the Strade Bianche, Milan-Sanremo, Gran Piemonte and Il Lombardia. RCS Sport also organises the Milano City Marathon, manages the sponsorship rights for the Italian National Football Team and FC Internazionale, and is active in in golf and tennis marketing and media rights.
In recent years, Managing Director Michele Acquarone has pushed RCS Sport to take a more modern approach. RCS has embraced the use of social media, digital platforms and video, placing it well for international growth.