Saracen is one of Britain’s best known bicycle brands


Started in 1987, Saracen was a market leader during the early 90s and in 2009 the brand was acquired by Madison, the UK’s number one distributor to the independent bike retailer.

Saracen is passionate about bikes and love cycling. It believes in great design, quality and affordability. Every part of its extensive bike range has been put together with the rider in mind; whether looking for a bike to rip the local trail centres, a bike to get to work on or a quality bike for their kids, Saracen’s attention to detail and rider-focus results in great bikes that go the distance.

In 2011 the Saracen downhill team was inaugurated. In only its second year Manon Carpenter won the Junior Downhill World Champion title.