Its history is one of original design, radical innovation and growth from a small workshop to a world leader in the manufacturing of bicycle saddles.
Through the 80s and 90s Selle Royal became a major partner for the biggest manufacturers of recreational bicycles. The comfort needed on these bicycles helped Selle Royal develop a great experience.
With the sophisticated manufacturing technology at its disposal, Selle Royal can now produce an incredible 70,000 saddles a day. The Italian brand exports to over 30 countries worldwide and is the choice of many important and prestigious bicycle manufacturers. Selle Royal’s saddles have won numerous design awards and are the subject of scientific research in the bio-engineering laboratories of major European Universities.