Velon was launched in 2014 by 11 of the WorldTour pro cycling teams to create a more stable financial environment for professional cycling and bring fans closer to the riders, races, and teams – by working together and in partnership with others. 

Its three founding principles are:

  • To create a more exciting sport with more entertaining racing for the fans and a race calendar that tells a season long story
  • To embrace new technology, showing the fans what it’s like from the saddle.
  • Support sustainable, credible teams that the fans can follow now and long into the future.