Europe’s and the UK’s number one online bike shop


With over 10 years online bike parts and accessories trading and a deep history and passion for cycling, Wiggle is officially the UK’s #1 online cycle shop, and one of the world’s leading cycling companies.

The UK-based retailer is renowned for its broad and comprehensive range of top quality road and mountain bikes, parts and accessories, and all available with free delivery and priority dispatch to over 70 countries worldwide.

It has won many awards for service and was voted by the readers of Which? as the ‘UK’s Top Sports & Leisure Shop’.

Under the leadership of CEO Humphrey Cobbold, Wiggle has gone from strength to strength delivering a unique partnership approach to the cycle industry – working very closely with many of the world’s leading cycling brands.