Copywriter (MTB Specialism)

Ranging from copywriting for B2C and B2B advertising campaigns across print, digital, social, video, and direct to consumer channels, through to creating engaging search optimised content for brand websites, and writing for brochures, content marketing article creation, and beyond, you’ll be a key part of our creative written content.

THE ROLE

SHIFT Active Media is looking for a mountain biking Copywriter to join our growing team based in Bath.

A LITTLE ABOUT US & WHO WE WORK WITH

We’re an award-winning international cycling media and communications agency and work alongside some of the biggest, most high profile brands in the cycling world, such as YT, Continental, crankbrothers, fi’zi:k, the Global Mountain Bike Network (GMBN), KASK, SRAM, Zwift and many more.

ABOUT YOU

As Copywriter, you will be a core member of SHIFT working in the heart of our creative team with a focus on delivering great content for our mountain biking and cycling clients.

Ranging from copywriting for B2C and B2B advertising campaigns across print, digital, social, video, and direct to consumer channels, through to creating engaging search optimised content for brand websites, and writing for brochures, content marketing article creation, and beyond, you’ll be a key part of our creative written content.

Of course, you’ll also have an encyclopaedic knowledge of mountain biking and its various forms and be utterly clued into what riders want and need to know, and how to reach them in today’s digital and fragmented media landscape. A demonstrably strong knowledge of all forms of cycling, including road and beyond, would be an advantage.

When you’re not writing world class content, you’ll be flexing your creative and organisational muscles managing the creation and delivery of print and digital campaigns, brochures and catalogues.

The role will be varied, highly creative and focused on the following areas:

• Generating concepts and ideas for marketing campaigns and content
• Writing and sub-editing copy for a wide range of advertising and marketing purposes
• Managing the creation of print and digital advertising from concept through to delivery
• Writing creative briefs and getting the best from internal and external creative suppliers
• Subbing, proofreading and editing a variety of documents

You will work on projects for some of the most prestigious brands in mountain biking and cycling, as part of the the creative team, and alongside our account management and digital teams and creative suppliers. You will be up for the challenge of helping to grow the company in a fast moving, dynamic industry; with your finger on the pulse of media trends and an eagerness to learn, you will be a valuable part of our team.

SKILLS & EXPERIENCE

In short, you will be able to create copy of impeccable quality and be ready to tailor your writing to an array of advertising, marketing and editorial purposes.

You’ll have a long-standing, implicit understanding of mountain biking and cycling, of course, know its languages inside out. Importantly, you’ll be comfortable in communicating its myriad complexities simply and succinctly, know your Boost from your BB386EVO, Gwin from Greg, and the UCI from the EWS.

You’ll be highly organised and confident scheduling and managing your own workload to meet daily, weekly and monthly deadlines. You’ll know your way around word processing programmes, be that Word, OpenOffice, or Google Docs, and have a meticulous eye for detail; you will also have an excellent knowledge and understanding of print and digital media and production, along with the ability to rapidly absorb and apply new technical information. If you’re confident using InDesign for production editing/page fitting or familiar with uploading content to website CMSs, such as WordPress, that would all be a bonus although not essential.

The successful candidate is likely to have a minimum of 3-4 years of marketing/media experience with a media company and/or agency.

ABOUT US
Launched in 2010, SHIFT is the first truly international communications agency dedicated to the cycling industry. Our complete focus on cycling delivers a best in class knowledge together with outstanding results.

We are a 360-degree agency responsible for the international communications for fi’zi:k, YT, crankbrothers, Zwift, FSA, KASK, British Cycling and many other global brands. From brand strategy, global media planning and buying, advertising creative, film and video production, website design and build, social media and beyond, our work resonates with cyclists the world over.

We’re a small but rapidly growing business, and while the atmosphere in the coolest office in Bath is relaxed and fun, we are very ambitious and work hard to exceed the expectations of our clients.

BENEFITS
·       Recently refurbished air conditioned city centre office
·       Generous holidays
·       Company pension scheme
·       A good coffee machine
·       Bike parking
·       Really good showers
·       Free fruit and jelly sweets
·       Relaxed office environment

HOW TO APPLY
Send us your CV and examples of your copywriting together with a covering letter explaining why you are perfect for the role. You’ll also need to tell us the salary you think you deserve.

CONTACT
Send everything through to Matt Skinner matt.skinner@shiftactivemedia.com