PR Manager – Cycling

Do you dream of combining your PR expertise with your passion for cycling? Based in the beautiful city of Bath, the world’s leading cycling communications agency is recruiting for an additional PR Manager.


The role will be varied, busy, challenging and creative. You will take ownership of the PR activities for some of the most prestigious brands in cycling: you’ll work across a number of international clients, developing and executing campaigns that meet their strategic goals.

From creating and delivering standout media briefings that deliver coverage, you will also organise impactful press events and will be responsible for managing all elements of our client’s press relations, in good times and bad.

The role will be focused on the following areas:

  • Designing and delivering the PR strategy
  • Driving awareness of brand’s products and athlete endorsements
  • Developing and managing press relations with international journalists and media companies across broadcast, digital and print outlets
  • Delivering quality media coverage, selling into media and developing creative/interesting story angles
  • Client liaison and management
  • Project management and reporting

You will be up for the challenge of helping to grow the company and working in a fast moving, dynamic industry. With your finger on the pulse of media trends and an eagerness to learn, you will be a valuable part of our team.


You are an experienced PR professional with a love of cycling who is looking to take their passion to work. You are an exceptional communicator, have 4+ years PR experience and have a proven track record in press and media communications, with experience of working internationally. You will be relationship focused and understand what journalists want and how to give it to them.

With our growing roster of clients, you’ll need superb organisational skills to hit project deadlines. We ideally want somebody who knows Contador from Cancellara and can tell the difference between a bottom bracket and a brake caliper. Also, we’ll need you to travel, supporting our clients across Europe and farther afield on press days, product launches and other exciting initiatives.

Of course, your superb organisational skills will ensure you work efficiently to hit all project deadlines.


Launched in 2010, SHIFT is the first truly international communications agency dedicated to the cycling industry. Our complete focus on cycling delivers a best in class knowledge together with outstanding results.

We are a 360-degree agency responsible for the international communications for fi’zi:k, FSA, Vision, the Giro d’Italia, KASK, British Cycling and many other global brands. From brand strategy, global media planning and buying, advertising creative, film and video production, website design and build, social media and beyond, our work resonates with cyclists the world over.

We’re a focussed and rapidly growing business, and while the atmosphere in the coolest office in Bath is relaxed and fun, we are very ambitious and work hard to exceed the expectations of our clients.


  • Recently refurbished air conditioned city centre office
  • Generous holidays
  • Company pension scheme
  • A good coffee machine
  • Bike parking
  • Really good showers
  • Free fruit and jelly sweets
  • Relaxed office environment


Send us your CV and covering letter explaining why you are perfect for the role. You’ll also need to tell us the salary you think you deserve.


Managing Director, Peter Stothard on

Date Posted: 7th March 2017

Closing date: 28th March 2017