Pete Stothard explains why quality content can make or break an advertising campaign.
Ex-pro Tom Last discusses why he thinks cyclo-cross should be included in the Winter Olympics.
We’re all told that we need to be ‘on’ social media, but why, and what does this mean for the bike industry?
IG Markets raises global awareness of its sponsorship of the UK’s largest pro cycling race – The Tour of Britain
The fast growing international communications agency for the cycling industry, has today appointed Simon Richardson as Marketing Assistant
Shortlist, the UK’s largest men’s lifestyle magazine, takes the Giro d’Italia to a new, wider audience
SHIFT to create a series of short films that lift the lid on the tactics and physical challenges behind the world’s toughest cycle race, the Giro d’Italia.
SHIFT also secures a special guest for the launch of La Gazzetta dello Sport and Il Corriere della Sera’s own Italian cycle safety campaign
SHIFT will help the Italian cycling event organiser raise the global profile of the Giro d’Italia and its other iconic races
Dando takes on role as Account Director as SHIFT continues to grow and secure further clients
Sports and media business veteran joins specialist cycling communications agency
Three year deal signed with Australian squad
Mr Santini was the subject of an insightful interview in the February issue of Velo magazine
Launch in Milan, Italy, announces Colnago’s commitment to the pro peloton
Pozzato and Rodriguez model team’s new Santini jersey
BikeRadar, Cyclingnews and road.cc all support fi’zi:k and Selle Royal charity activity
FSA continue their distributor and dealer support with a comprehensive marketing campaign