SHIFT Active Media appoints James Dando

Dando takes on role as Account Director as SHIFT continues to grow and secure further clients


SHIFT Active Media has appointed James Dando as Account Director as the company continues to grow and secure further important clients.

Founded in 2010 by former Future Publishing Chief Operating Officer Simon Wear, SHIFT Active Media is a specialist media consultancy that focuses on cycling. Clients include premium brands such as Colnago, FSA, Santini, fi’zi:k and global online retailer Wiggle. SHIFT Active Media has numerous other projects under development with international clients for 2012.

James has a diverse marketing and media background having worked in the project management of exhibition space before moving onto TV production and radio promotional support. He recently worked with media companies on sales and business development across events, digital and print media. He skillfully combines creative thinking and business strategy.

James is our in-house triathlete having competed in countless races, including the Ironman Lanzarote.

Simon Wear, Founder and CEO of SHIFT Active Media said:

“I’m delighted to have James as Account Director at SHIFT Active Media. He is a very driven individual but is also a great team player who is highly respected in the triathlon and cycling industry. James has already started to coach the other members of my team and is trying to convince us all to enter a triathlon.”

James Dando, Account Director said:

“I’m thrilled to join SHIFT Active Media in what are very exciting times for the company and the cycling industry in general. I’ve watched SHIFT Active Media grow rapidly during the last 18 months and I jumped at the chance to join a team of industry experts.”