Simon Richardson joins SHIFT Active Media

The fast growing international communications agency for the cycling industry, has today appointed Simon Richardson as Marketing Assistant

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SHIFT Active Media, the fast growing international communications agency for the cycling industry, has today appointed Simon Richardson as Marketing Assistant.

The former Team IG Sigma Sport rider retired following this year’s Tour of Britain race. Simon takes up his new role at SHIFT in early October – and will be part of the company’s team of specialists – working across its expanding roster, taking a key role in pro-cycling projects.

SHIFT Active Media was founded by Simon Wear in late 2010 and continues to grow from strength-to-strength. Dedicated to supporting cycling related businesses, the agency represents a number of globally recognized brands, including Colnago, fizik, 3T, Selle Royale, Santini and FSA, as well as leading international cycle retailer, Wiggle. SHIFT also supports RCS Sport in raising the profile of its iconic Giro d’Italia race.

Commenting on his move to SHIFT, Simon Richardson, said:

“I’m delighted to be joining SHIFT Active Media. I am relishing the opportunity of working at such an exciting company and it’s a real privilege to be joining such a successful team of people.

“After ten years as a professional cyclist this presents a fresh challenge and I can’t wait to get started.”

Simon Wear, Founder, Shift Active Media, added:

“Simon achieved great things in competitive cycling, and I’m delighted SHIFT can help him take his first steps in a new direction now he’s retired from the sport.

“We’re always looking for exceptionally talented people to join our team, and I’m confident Simon’s experience and insights as a pro cyclist will introduce a whole new set of skills to our team, which will massively benefit our growing client base”