21st May 2019 – Bath, UK: Cycling and tri-sports specialists Play Sports Group (PSG), the home of the award-winning marketing communications agency SHIFT Active Media and world’s leading creator of cycling digital video content Play Sports Network (PSN) has hired Matt Doman as Executive Creative Director (ECD).
Doman brings a wealth of creative agency experience to PSG, having previously worked at prestigious agencies including Abbott Mead Vickers, Fallon, Bartle Bogle Hegarty, Grey, and most recently Crispin Porter + Bogusky. Throughout his extensive career, he has written and creatively-directed work for major brands including Audi, Barclays, Guinness, Skoda, The Economist and Vodafone, as well as directing the M&S ‘Spend it Well’ food campaign. In one year Doman was named the ‘Most Awarded Art Director In The World’ in the Gunn Report – an annual publication identifying and detailing the most awarded new work within the advertising industry.
At PSG, Doman will divide his time between SHIFT Active Media, where he will lead the agency’s creative team to develop and produce best-in-class marketing for some of the world’s leading cycling brands, and Play Sports Network – home to the largest cycling digital community in the world through their channels including Global Cycling Network (GCN) and Global Mountain Bike Network (GMBN) – where he will work with the leadership team to create standout marketing for those network brands.
Matt Doman, incoming Executive Creative Director, said: “When someone offers you the opportunity to combine your creative knowledge with something you are passionate about, you’d be crazy not to do it. Joining Play Sports Group at this pivotal point in the company’s growth, with investment from Discovery and access to Eurosport, fills me with excitement at just how much we can do for cycling brands and cyclists on a global scale.”
Wayne Brown, Managing Director at Play Sports Group, said: “Matt is a master craftsman with an eye for detail, as well as the big ideas. The work in his portfolio is world-class. When you couple that with his lifelong passion for cycling, he’s going to be a formidable asset for us.”
The move reunites Doman with Brown; the pair having previously worked together at Grey London.