Andrew Croker

Chairman
Andrew and Joanna Croker
Andrew Croker and Claude Ruibal in San Francisco

The former Executive Chairman of digital sports rights agency Perform Group PLC, Andrew remains an adviser to the group and is also a consultant to Hawk-Eye Innovations – the global leader in ball tracking technology.

Andrew has more than 30 years of experience in the sports management and media business. He was the first Head of Sport at BSB, the forerunner to Sky Sports, and established and ran IMG’s Worldwide Football Division. A keen amateur cyclist, Andrew was Chairman of Lawrence Dallaglio’s Cycle Slams, riding 3000kms across Europe with him in 2010 and 2012, helping to raise over £3 million for charity. Andrew has also ridden 15 Étape du Tours.

Andrew has experience of working with many of the biggest rights holders, media owners, agencies and sports brands in the world and has helped many of them navigate the complex world of professional sport.

andrew@shiftactivemedia.com