Harnessing global relationships to deliver media cut-through for clients, through a wealth of agency, client-side and international experience.
Anna-Victoria’s career has spanned both the agency and client sides of sports communications and marketing, and includes over four years working internationally across projects from World Cup campaigns to game-changing new product launches.
Managing PR across a range of SHIFT clients, Anna-Victoria creates and delivers tailored content to global media contacts, and works closely with accounts managers and the creative team to maximise the opportunities for her clients.
Anna-Victoria is a massive sports fan and a leisure cyclist, with a growing passion for road cyclin, but what’s her worst thing ever done on a bike? “Being crashed into on my beautiful Dutch bike by a woman on her phone and mangling the basket.”