Johannes Dethleff

Senior Media Manager

Hannes has three and a half years experience working in a senior sales position focusing on digital advertising, social media, and the European cycling market.

Inspired by the industry he now found himself working in, he took up cycling in 2011 and quickly shed almost 32kg (5st.) and gained a passion. Initially getting hooked by mountain biking, he couldn’t resist the allure of Lycra and moved across to road cycling with a vengeance. He is now racking up the miles like a seasoned veteran of the road.

Hannes is a fluent German speaker and specialises in social media monetisation, digital and social media marketing, and social acquisition marketing.