As an important member of SHIFT’s Client Services team, working with a number of key clients, Martina is all about creativity, adaptability and innovation.
With a Master’s degree in International Management, and having studied and worked around the world from the US to Asia and across different European countries, Martina brings with her a deal of international experience, including working for major cycling brands. She understands that cross-cultural differences can be important drivers in strategic marketing or management decisions.
Martina loves sport – in fact it’s probably more accurate to say she’s addicted. Her record includes a sub-1:30 half marathon (Napoli), a 1:27 sprint triathlon PB (Taipei) and a gold medal for 10-mile trail running.
Cycling and competing are in Martina’s DNA – it runs in the family; she’s proud to be the cousin of a former pro rider, Angelo Furlan. “I still remember myself crying like a baby with joy, after he won his second stage during the Vuelta a España.”