Will Fripp

Client Services Director

With his deep cycling industry knowledge, Will is an integral member of SHIFT’s senior management team 

As SHIFT’s Client Services Director Will supports our Account Directors with market, client, distribution and route to market advice, leveraging his strong working knowledge of international and UK markets, along with his product and technical expertise.

Will has worked in the cycling industry for almost three decades, alongside brand owners and distributors in roles that span buying, retail, brand management, product management, e-commerce and both B2B and B2C marketing direction.

On the bike Will loves MTBing in Les Deux Alpes, although he’s more likely to be spotted in Swinley Forest! Don’t forget to ask him about day two of London to Paris… “It was tipping it down with a nasty head/cross wind.”