Having grown up loving cycling, I found myself finishing my A-levels and moving to Belgium racing full-time on the road. I was fortunate enough to be funded by The Rayner Foundation, a charity supporting U23 cyclists making their mark on the Continental Road scene. I got to experience life in the pro peloton, racing with the stars of the sport and honing my race craft.

I spent 3 years racing full-time, experiencing life in the pro peloton and riding with the likes of Marianna Vos and Lotte Kopecky which was a great experience. During the pandemic, with the lack of races, I found myself looking for new challenges and looking to step into another world.

I worked at Williams F1 after I finished racing which confirmed I wanted to stay in the sports industry long-term but found an interest in Marketing roles after working closely with the Williams F1 team. I stepped into my first marketing role at a transport telematics company in 2021 which provided some great experience across all aspects of the role but lacked the passion I had for the sporting industry and, ultimately, cycling.

When I had the chance to combine cycling and PR at SHIFT - I jumped at the opportunity. Since joining the team in January 2023 I have loved every minute of it! I’ve been able to develop my knowledge by having a great team around me, while also being able to provide insights into the industry from my own experiences. The culture at SHIFT is like no other, it’s a great atmosphere to work and grow in, and there is such a wealth of knowledge in all departments which is great to see.

I’ve been lucky enough to work on some great clients in my short time with SHIFT and look forward to getting involved in more to come.