The Role

SHIFT Active Media requires a Paid Media Executive (ideally with a passion for cycling and the great outdoors), looking to use their marketing know-how to execute multi-channel global advertising campaigns. SHIFT Active Media is proud to work with the most influential cycling media brands in the world and is accredited as a Google Premier Partner and Meta-Recommended agency.

SHIFT is the world's largest international buyer of cycling media. We pride ourselves on our detailed knowledge of the media landscape and cyclists, ensuring we reach and target the right audience at the right time for the brands we represent.

Responsibilities

Campaign Strategy & Execution

Work with Media Managers to develop paid media strategies to meet client objectives, including brand awareness, lead generation, and sales. Execute and manage paid advertising campaigns across multiple channels including search, Performance Max, meta, YouTube and display; ensuring they are optimised for performance and budget efficiency. Collaborate with internal and external creative teams to develop ad creatives and copy that resonate with target audiences and meet the developing best practices of advertising platforms.

Budget Management & Optimisation

Manage budgets for multiple campaigns and clients, ensuring optimal allocation of media investment across platforms and campaigns. Continuously monitor campaign performance and make adjustments to bid strategies, budgets, and ad placements aligned with marketing goals.

Performance Analysis & Reporting

Use analytics tools and dashboards to track campaign performance, identifying trends, successes, and areas for improvement. Prepare detailed reports on campaign results, including impressions, clicks, conversion rates, and ROI, providing insights and recommendations for future campaigns.

Market & Trends Research

Stay up-to-date with digital marketing trends, platform updates, and best practices to ensure innovative and competitive campaigns. Research target audiences, competitor activities, and market opportunities to inform campaign strategies.

About you:

A keen interest in marketing Have experience building and managing campaigns in Google Ads and Meta. Strong planning and analytical skills with an awareness of Google Analytics. Strong organisational and prioritisation skills Excellent written and verbal communication skills The ability to work under pressure and meet tight deadlines Inherent interest in cycling and an active lifestyle (preferred)

ABOUT US

SHIFT Active Media is the leading full-service marketing agency for cycling. We create strategic marketing for the cycling industry's most progressive brands. Combining global experience with local insights, we build brands, generate demand and drive conversion, all around the world.

SHIFT Active Media works alongside some of the biggest, most high-profile brands in the cycling world including Zwift, Rapha, Continental, YT Industries, Bosch, Ohlins, CADEX, fizik and Crankbrothers.

SHIFT Active Media is also the creator of the Rider Research Hub, the industry-leading proprietary research panel that connects enthusiast cyclists with brands, to create unique data and insights.

We’re a small but dynamic team, in a central Bath location with a recently updated office, which aims to be both relaxed and fun, as well as being a great place to work and collaborate with the wider team.

Think you'd be a good fit so far? Send us your CV along with a covering letter to the email address below. careers@shiftactivemedia.com