The Role

SHIFT Active Media requires a Paid Media Executive to join our team. We are searching for someone with a passion for cycling and the great outdoors looking to start a career in digital marketing and gain hands-on experience in executing multi-channel global advertising campaigns. SHIFT Active Media is proud to work with the most influential cycling media brands in the world and is accredited as a Google Premier Partner and Meta-Recommended agency.

Responsibilities

Advertising Planning and Execution

• Assist Media Managers in developing paid media plans to meet client objectives, including brand awareness, lead generation, and sales.
• Support the execution and management of paid advertising campaigns across multiple channels including Google Ads, Meta, Campaign Manager and YouTube
• Help ensure campaigns are optimised for performance and budget efficiency.
• Assist in creating ad creative and copy, collaborating with internal and external teams.

Campaign Optimisation

• Monitor budgets for multiple campaigns and clients.
• Assist in tracking campaign performance and make adjustments to bid strategies, budgets, and ad placements.

Performance Analysis & Reporting

• Support the use of analytics tools to track campaign performance, identifying trends, successes, and areas for improvement.
• Help prepare reports on campaign results, including impressions, clicks, conversion rates, and ROI.

Market & Trends Research

• Keep up-to-date with digital marketing trends, platform updates, and best practices.
• Support keyword research to inform campaign planning.

About you:

• A keen interest in marketing.
• Good attention to detail and strong organisational skills.
• A basic understanding of Google Ads and Meta platforms
• Excellent written and verbal communication skills.
• The ability to work under pressure and meet deadlines.
• Inherent interest in cycling and an active lifestyle (preferred).

ABOUT US

SHIFT Active Media combines unrivalled data and insight into cycling, the outdoor, and active transport sectors with deep marketing expertise. We blend global experience with local knowledge and insights, to create demand and convert audiences to action all around the world. We partner with some of the most progressive brands in the market, including Zwift, Rapha, Continental, Deuter, YT Industries, Camelbak, Bosch, Ohlins, CADEX, fizik and Crankbrothers. SHIFT Active Media are also the creator of the Rider Research Hub, the industry-leading proprietary research panel that connects enthusiast cyclists with brands, to create unique data and insights, to power better decision-making and growth.

For more information about SHIFT Active Media visit www.shiftactivemedia.com.

Think you'd be a good fit so far? Send us your CV along with a covering letter to the email address below.

careers@shiftactivemedia.com