Senior Paid Media Executive
The Role
SHIFT Active Media requires a Senior Paid Media Executive (ideally with a passion for cycling and the great outdoors), looking to use their marketing know-how to execute multi-channel global advertising campaigns. SHIFT Active Media is proud to work with the most influential cycling media brands in the world and is accredited as a Google Premier Partner and Meta-Recommended agency.
Responsibilities
Campaign Execution and Operations
- Work with Media Managers to manage paid media campaigns to meet client objectives.
- Execute paid advertising campaigns across Google Ads, Youtube and Meta, ensuring they are optimised for performance and budget efficiency. Past experience in all channels is beneficial but not essential.
- Collaborate with internal and external creative teams to develop ad creatives and copy that resonate with target audiences and meet the developing best practices of advertising platforms.
Budget Management & Optimisation
- Manage budgets for multiple campaigns and clients
- Monitor campaign performance and make adjustments to bid strategies, budgets, and ad placements aligned with marketing goals.
Performance Analysis & Reporting
- Use analytics tools to track campaign performance, identifying trends, successes, and areas for improvement.
- Deliver reporting on campaign results, including impressions, clicks, conversion rates, and ROI, providing insights and recommendations for future campaigns.
Market & Trends Research
- Stay up-to-date with digital marketing trends, platform updates, and best practices to ensure innovative and competitive campaigns.
- Research target audiences in ad platforms and conduct keyword research to inform campaign planning.
About you:
- Up to 2 years experience in paid advertising, preferably working with biddable channels including Google Ads and Meta.
- A keen interest in marketing
- Good attention to detail and strong organisational skills.
- Have experience building and managing campaigns in Google Ads and Meta.
- Strong planning and analytical skills with an awareness of Google Analytics.
- Strong organisational and prioritisation skills
- Excellent written and verbal communication skills
- The ability to work under pressure and meet tight deadlines
- Inherent interest in cycling and an active lifestyle (preferred)
Think you'd be a good fit so far? Send us your CV along with a covering letter to the email address below.
