Notice of Right to Opt Out

If you are a California resident, the California Consumer Privacy Act (“CCPA”) provides you with the right to opt out of the “sale” of your “personal information.” As explained further in our Privacy Policy, SHIFT Active Media allows certain advertising partners to collect certain pieces of information from our site visitors, such as device identifiers, cookies, advertising IDs, and Internet Protocol addresses and usage activity, so that we and our partners can deliver ads that are more relevant to you. This type of information sharing with our advertising partners may be considered a “sale” under the CCPA. Below, we explain what information we share with our advertising partners and how you can control the information that is shared.

Online Advertising Opt Out Options

Digital Advertising Alliance (“DAA”) and Network Advertising Initiative (“NAI”) Opt-Outs

The Digital Advertising Alliance (“DAA”) and the Network Advertising Initiative (“NAI”) offer tools to provide consumers with choices as to whether participating third parties can use your information to provide targeted advertising. To opt out of sharing your information with such participating third parties for targeted advertising, please use the following tools:

• For websites: the DAA WebChoices Tool, available at http://optout.aboutads.info/?c=2&lang=EN, and the NAI Consumer Opt-Out Tool, available at http://optout.networkadvertising.org/?c=1.
• For mobile applications: the DAA AppChoices Tool, available at http://www.aboutads.info/appchoices.

Google Opt-Out

If you are on the web, you can opt out of interest-based Google ads using Google’s Ads Settings. Google also participates in the DAA WebChoices Tool (above).

Mobile Ad Settings

If you no longer wish to receive interest-based advertising on your mobile applications, please refer to your device’s operating system settings. Information on “limit ad tracking” settings for many common operating systems is available on NAI’s Mobile Choices page: https://www.networkadvertising.org/mobile-choice.

Facebook Ad Preferences

Facebook offers settings that may control what information Facebook uses about you or your device activity for advertising purposes. Login to Facebook and go to Settings > Ads > Ad Settings (web) or Ad Preferences > Ad Settings (app) for more information.

Adobe Cross-Device Co-Op

To opt out of cross-device linking via the Adobe Experience Cloud Device Co-Op, please visit https://cross-device-privacy.adobe.com/, click “Linked Devices,” and then click “Disconnect All Devices.” Please note that you may need to disable your ad blocker or cookie blocker to use these controls.

Please Note:

• The opt-outs described above are device- and browser-based. Because the information being shared relates to your device ID and/or browser ID, you must opt out on each device and each browser where you want your choice to apply.
• Opt-outs may be stored via cookies. If you clear cookies, your opt-out will no longer be valid and you must opt out again where you want your choices to apply.
• PlaySports does not maintain or control the opt-out mechanisms and settings above and is not responsible for their operation.
• Exercising these choices does not prevent us from delivering contextual advertising, conducting cross-device tracking for us to serve you first-party ads directly, or using information for non-targeted advertising purposes, such as attribution and analytics.
• We may also still share some personal information with our partners to help us perform functions such as measuring ad effectiveness, controlling how many times you see an ad, determining ad performance, providing and securing ad, providing aggregate statistics and analytics, and/or reducing ad fraud. In such instances, these partners will act as our services providers.
• The above choices will not opt you out of the use of previously collected and shared information or all interest-based advertising (such as that conducted on other sites).