Updated April 2021

Cookie policy


Welcome to the SHIFT Active Media Limited cookie policy. Please note that the applicability of the information provided below in respect of our use of cookies will vary according to which platform you are accessing: details are provided below.

Information About Our Use Of Cookies

A cookie is a small file of letters and numbers which asks permission to be placed on your computer’s hard drive and which, once added, helps analyse web traffic or lets us know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Like many companies, we also use tracking technologies to ensure you get the best from our services. In our mobile applications, we use SDKs, which are blocks of code that help us understand how you interact with our services and collect certain information about the device and network you use to access the application. SDKs may collect identifiers associated with your device or our apps.

The term cookie / cookies, where used in this policy, refers collectively to cookies and tracking technologies. By continuing to browse on our websites and platforms, you are agreeing to our use of cookies in accordance with this policy. We use Google Analytics cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our websites and platforms in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better service by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer.

You can choose to accept or decline certain cookies. Declining cookies may prevent you from taking full advantage of the website or platform or accessing certain areas or services. You can find instructions on how to remove cookies using the links in the ‘changing your cookies’ section of this policy.

Our use of cookies

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our websites or platforms. They include, for example, cookies that enable you to log into secure areas of our websites or platforms, use a shopping cart or make use of e-billing services, as well as cookies for system administration, to monitor traffic and prevent fraudulent activity, and to improve the security of the services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our websites and platforms when they are using them. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our websites or platforms. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Customisation cookies. We may use tracking technologies to deliver customised content and “first-party” marketing based on how you interact with our services.
  • Targeting cookies. These cookies record your visit to our website or platforms, the pages you have visited and the links you have followed. We will use this information to make our services and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose, and pool this information with anonymised information provided to us by third parties.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below.

All websites and platforms

Cookie details Purpose
Google analytics:
Google Analytics is used by millions of websites the world over and these anonymised cookies help us see how people use our site, including where people find out about us, which pages they visit and how long they spend on the site. For an overview of privacy at Google, click here.

SHIFT Active Media website

In addition to the general cookies referred to above, the following cookies may be set when you visit these sites by WordPress, which powers these properties:

Cookie details Purpose
These cookies are used by the content management system we use to power our website, variously to see if a user is logged in, check the language chosen by visitors to the site and if not in place may mean the site doesn't work in the expected fashion.

Remarketing cookies

We use remarketing services from Google, Rocketfuel and Facebook. Using these tracking cookies relevant ads can be served to users based on past visits to our websites. You can opt out of the use of these cookies at any time by changing your settings in the relevant parties’ ad settings.

Third party cookies

Please note that third parties (including for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. Accordingly, when you view and interact with our content on other platforms, for example on Facebook, Instagram, Twitter and YouTube, those platforms may also use cookies. We are not responsible for such cookies, and if you are in any doubt about the cookie policies of those platforms, we would suggest that you review them at the following links:

You may block cookies by activating the setting on your browser that allows you to refuse the setting of some or all cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

How can you consent or object to cookies or other tracking technologies being placed on your device?

[Button labelled: “Manage Preferences”]

You can allow and deactivate cookies/trackers or exercise your choices regarding how IAB Transparency & Consent Framework participants may collect or use your data via our cookie preference centre available through the “Manage Preferences” button above. Please note that blocking all cookies can render some of the Services unavailable to you or have a negative effect on the performance, efficiency or customisation of the Services.

You can also control how cookies/trackers are set on your device by using your browser settings and, in some cases, the settings on your mobile device.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit http://www.allaboutcookies.org or http://www.youronlinechoices.eu.

To opt out of being tracked by Google Analytics, you can visit https://tools.google.com/dlpage/gaoptout.

In respect of mobile applications, your device may provide settings that allow you to express the choice not to have information about your use of mobile ads used for interest-based advertising purposes. On your iOS device, this is generally called “Limit Ad Tracking,” and on your Android device, it is generally called “Opt out of Ads Personalisation” or “Opt out of interest-based ads.”

Contact Us

If you have any queries relating to this cookie policy please contact our Data Protection Officer at data@shiftactivemedia.com

We may change and update our list of tracking technologies from time to time. The most up to date version is published within the application. If we make major changes to this notice, we will take additional steps to ensure you are informed of such changes.

V3 SAM 01-04-2021