Event Details Date: Wednesday, 25 June 2025 Time: 4:00 PM – 6:00 PM CEST Location: Shimano Booth at Eurobike (Hall 11.0 A50), Messe Frankfurt, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, Germany

About the Event Designed to bring together professionals and advocates from across the cycling industry, as always, this event offers a unique opportunity to connect, learn, and share experiences with some of the leading voices in the business. Whether you're a seasoned industry veteran or just starting out, Uplift’s live panel and happy hour create a welcoming space to build connections, gain valuable insights, and celebrate the incredible work being done by women in cycling.

Featured Panelists The panel features an impressive lineup of industry leaders who will share their career journeys, challenges, and guidance on navigating your career in the cycling industry.

Julia Dormaar – VP of People at Pon Bike

Cassondra Spring – Global Brand Manager at Liv Cycling

Rachael Burnside – Founder of UPLIFT & Head of Marketing at Shift Active Media

Kristel van Haaren – Chief Operations Officer at Shimano Europe

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