Brand tracking for the cycling industry

Leaderboard from SHIFT Active Media is the only brand tracking tool dedicated to the cycling industry. A company's brand is one of its most valuable assets, and with Leaderboard, we have created the most accessible way to track it.

Leaderboard allows you to anticipate future performance, assess marketing impact, and track your competitors.

The right data, made accessible

Until now, it’s been too hard and too expensive for cycling companies to track their brand performance. Traditional research fails to reach genuine, committed cyclists and pricing is beyond the budgets of most cycling businesses. This is where Leaderboard comes in.

SHIFT has built the most affordable way for cycling businesses to track their most valuable asset: their brand. Our service is built on SHIFT Active Media’s unique rider and search data sets, allowing you to make data-driven decisions with confidence.

• Quantify brand strength - Whether for internal teams or partner conversations, understand and evaluate the performance of your brand, identify strengths and weaknesses, and track performance over time
• Assess marketing performance - Assess interest and brand impact of campaigns, and track the long term impact of marketing
• Anticipate future performance - Changes in brand strength or share of search can precede market share changes. Understand the trajectory your brand is on, or gain an early read on what is happening to competitors
• Comprehensive market understanding - Data covering over 150 brands across 12 categories, seven countries, five languages, three cycling disciplines (road, gravel, MTB), built on the opinions of our rider community - the Rider Research Hub - and over 25,000 carefully selected search terms

Leaderboard offers affordable pricing plans, starting at just £5,000 per year.

Ready to start tracking your most valuable asset?

Contact us today at leaderboard@shiftactivemedia.com to learn more and schedule a demo.