SHIFT Active Media has announced the launch of Leaderboard, a unique brand measurement service designed specifically for the industry.

Leaderboard offers cycling businesses a cost-effective and simple way to gain access to insightful data that tracks brand strength, monitors marketing performance, anticipates future shifts in market share, and benchmarks against competitors.

The service is underpinned by data from SHIFT Active Media’s own Rider Research Hub, which regularly surveys a global community of over 14,000 cycling enthusiasts, and by tracking over 25,000 cycling-specific search terms every month."

Additional features of this significant, new service include:

Market Visibility

The ability to observe category-level search trends, and identify emerging opportunities across numerous regions and disciplines.

Comprehensive Coverage

The ability to scrutinise over 150 brands across 12 categories, seven countries, five languages, three cycling disciplines (road, gravel, MTB).

Flexible Options

Pricing plans start at just £5,000 per year making it significantly more affordable than traditional, bespoke tracking services.

SHIFT Active Media’s Chief Strategy Officer Doug Baker said: “It is an incredibly proud moment to have launched Leaderboard as it has been a considerable project here at SHIFT Active Media, and one which has been a long time in the making.

“With Leaderboard, our ambition has been to develop a platform that makes valuable insights accessible to all, allowing companies to make data-driven decisions that inform smarter, more resilient strategies. There’s nothing else like this in the cycling industry.”