In our first article, we dive into how consumer interests shifted in 2025, with a focus on whether Q4 momentum suggests rising or slowing demand for the year ahead.

Key Takeaways from the first column:

📈 Gravel is the Growth Engine: While some categories leveled off, gravel bike searches saw a 13% increase, signalling a robust and expanding enthusiast base.

⚡️ The E-Bike Situation: After years of breakneck growth, the e-bike sector is seeing a positive shift. While interest remains high, the rate of growth is stabilising, particularly in mature markets like Germany.

👀 The 'New Rider' Challenge: The biggest hurdle for 2024/2025 is a decline in interest from entry-level and casual riders, making stealing share more critical than ever for brands.

💵 Premium Resilience: Demand for high-end road and enthusiast-level products remains strong, as affluent consumers continue to be less impacted by wider economic shifts.

These insights are all powered by Leaderboard, our new market tracker subscription service.

Read the full story at Bike Europe https://www.bike-eu.com/51683/from-gravel-to-e-bike-where-consumers-online-interest-is-rising-and-falling

Or, if you want to learn more about Leaderboard, come visit us here: https://www.shiftactivemedia.com/leaderboard/