Amber joined SHIFT in December 2025, bringing over five years' experience within PR, Account Management and copywriting. She has first-hand experience in overseeing the completion of creative campaigns, from ideation to launch. She has worked across a variety of sectors, including aviation, travel, hospitality and renewable energy, having the opportunity to work on global names such as Etihad Airways.

In her free time, Amber enjoys travelling and summiting peaks across the world. Before joining SHIFT, she relocated to New Zealand as freelance copywriter, living in a van whilst learning how to mountain bike and hiking mountains such as Mt. Taranaki.