With over 10 years of experience working in a B2B insights agency, designing, running, and analysing research projects at SHIFT, Emily has a wide range of experience and is certified by the Market Research Society.

At SHIFT, Emily is able to combine her talent for data and research with her passion for all things cycling, supporting thought leadership and the end-to-end delivery of client projects.

After a few successful bike racing seasons and riding some of the biggest climbs in Europe, Emily now runs ultramarathons. She also enjoys gardening, renovating her house, and swimming in the sea at every opportunity.