Inigo joined SHIFT as a Paid Media Executive, bringing a unique background as a former professional cyclist and content creator.

After discovering bike racing during his Italian degree at university, he spent four years racing across Europe at the Continental level while documenting his journey through content creation. Inigo has collaborated with top tier cycling brands - including Rapha, Assos, SunGod, MET, Pirelli, and Giant. He now leverages this deep industry expertise to support in creating high-performing paid media campaigns.