Before joining SHIFT, Joe spent nearly a decade racing professionally. Since then, he has leveraged his extensive cycling knowledge to quickly build a broad skill set, allowing him to excel in various roles within the Media Planning and Buying Team. Joe's primary responsibility is helping clients deliver impactful campaigns in specialist media, but he also supports a range of projects, including SEO and content management. An outdoor enthusiast, Joe has recently taken up running and completed his first marathon this year.