Rob began in the industry at Canyon in Warranty, and progressed to Events and Marketing. He previously went on to join BikePark Wales, gaining in-depth experience in the MTB and outdoor sector. This combination of brand and rider-facing roles has equipped Rob with a well-rounded, deep understanding of the industry and a passion for bringing cycling stories to life.

Now part of SHIFT’s PR and Social team, Rob manages client content and oversees ambassador relations, combining his expertise and enthusiasm to help brands connect authentically with their audiences.

Outside of work, Rob is most at home on the trails, with mountain biking being his true passion. When he’s not chasing the best dirt trails, you’ll find him surfing, climbing, or trail running.