As The Route riders take this challenge on just one day ahead of the pros, we’re thrilled to be entering another year collaborating with Cure Leukaemia, helping riders experience what it's like to live and ride like professionals while raising vital funds to help cure blood cancer in children.

Following the success of The Route 2025, SHIFT will once again lead PR for The Route - building anticipation, celebrating stories from the road, championing women’s cycling and amplifying the emotion at every stage. We’re going even bigger next year, with some of our brand partners continuing their incredible support for the charity. And keep your eyes peeled for our annual Christmas fundraiser later this year.

With Zwift extending its title partnership for another four years, the momentum behind women’s cycling has never been stronger, and we’re proud to play even a small part in that growth through our support of The Route.

Want to take on the Tour de France Femmes avec Zwift one day before the pros? Apply here and be part of something unforgettable.

Let’s go. 🚴‍♀️💛