We'll be exploring 'Unlocking the Power of Sponsorship in Cycling. In today's fragmented media landscape, how can cycling brands drive more value from their sponsorships?'

With the Tour de France and Tour de France Femmes avec Zwift about to begin, no planning for 2026 no doubt already underway, it's the perfect time to invite you to our upcoming webinar. Join us as we explore the sponsorship landscape and the opportunities for brands to partner with teams, athletes, and events at every level of the sport.

Hosted by Tom Foy, SHIFT's Head of PR, who brings two decades of activation experience across Cycling, Formula One and entertainment. The session will uncover the changing trends in sports sponsorship, the wealth of activation options available, plus provide practical advice to any brand looking to drive more value from its investment in partnerships. This will be followed by a short Q&A.

When: Thursday, 10th July, 15:00 - 16:00 BST. Please email hello@shiftactivemedia.com to request your place. Places are limited.