On Wednesday 21st June, SHIFT Active Media, the leading cycling-focused agency, will share their unique insight into what differs between female and male riding enthusiasts, mined from their proprietary data and expert network. From event participation, to self-image, marketing influence and media channel usage, the SHIFT team will dig into the most interesting differences in behaviours and attitudes between women and men who ride.

Location: Selle Royal Group Stand, Eurobike Show, Messe Frankfurt hall 12.1 /A28.

5pm onwards.

Click here to book your place.