The latest in a series of PR new business wins, SHIFT set to deliver comms strategy and earned media activation for the UK’s leading cycling show.
November 8 2022 - Bath UK - Following a successful competitive pitch, SHIFT Active Media has been appointed by Immediate Live to deliver the UK PR campaign for The Cycle Show in 2023.
The UK’s premier cycling trade and consumer show, The Cycle Show will return to London’s iconic Alexandra Palace from 21-23 April 2023 with a three-day celebration of cycling. With opportunities for visitors to test bikes from the biggest brands, learn new skills and rub shoulders with icons of the sport, the 2023 edition of the show is set to be Immediate’s biggest yet.
Starting in November, the SHIFT PR team will harness its unrivalled industry and media connections to drive awareness and ultimately ticket sales for April’s event. The six-month campaign, starting in November, will encompass partnership activation, media relations, talent amplification and events press office.
This brief is the latest competitive new business win for SHIFT’s PR function, which has recently onboarded a number of significant brands to join its diverse roster of global clients. It is a trend reflected across the specialist cycling agency, offering clients an integrated mix of marketing services spanning Strategy & Research, Creative, Media Planning & Buying plus PR & Social.
Commenting on the new partnership, Tom Foy, Head of PR at SHIFT Active Media said: "Immediate Live's multi-faceted brief required a breadth of earned media thinking underpinned by an insight-led comms approach. We are naturally delighted to have been selected to elevate The Cycle Show's profile in 2023 and to be adding a key event project to our expanding PR portfolio."
Tori Wilson, Marketing Manager, Immediate Live, said: “We are delighted to be working with SHIFT to build on the success of The Cycle Show 2022 campaign. The partnership will be integral in driving visitors to the Show and promoting the UKs biggest cycling show to a wider audience.”