Through ongoing disruption and technological shifts, brands consistently look for signals about rider demand and the evolving marketing landscape.

To address this, SHIFT's upcoming webinar will provide actionable recommendations and explore:

• How cycling enthusiasts are adopting AI into their product research journeys.
• How brand visibility is changing as Large Language Model (LLM) adoption accelerates.
• How AI is reshaping advertising.

These insights are entirely underpinned by SHIFT's unique data sources and hands-on experience in the cycling sector, including:

• Audience: Proprietary research from the agency's own panel of 15,000 cyclists, the Rider Research Hub.
• LLMs: Hands-on experience running AI audits of cycling categories and brands.
• Digital Media Platforms: Insights leveraged from SHIFT's premium partnerships with Google and Meta.

As with previous events, the webinar will be open to those working in the cycling industry, but access will be limited to those who meet certain criteria.

Email hello@shiftactivemedia.com if you are interested in joining.