Our latest Bike Europe article is now live. Here are few highlights below:

• North American Cycling Demand Bounces Back: After a dip in 2025, consumer search interest for drop-bar bikes has seen a major resurgence in Q1 2026, with Gravel Bike searches up +15.5% and Road Bikes climbing +18.8%. This momentum is backed by Rider Research Hub data showing 40% of North American enthusiasts intend to spend more on cycling this year.

• eMTB Interest Continues to Cool Across Key Markets: The eMTB market is showing signs of cooling down as the market matures. Search interest dropped across the board in Q1 2026 compared to last year, most notably in Spain (-21.9%), France (-18.9%), and the UK (-9.4%), likely influenced by a broader downward trend in European consumer confidence.

Lots more of this data in the article. Drop us a message if you have any questions.