Prior to joining SHIFT in 2015, Alex specialized in organic acquisition before seeing the light with paid media. Initially starting at SHIFT with a focus on paid campaign builds (as well as organic social media management), he made the natural next step into performance media planning.

Alex leads the global media strategy and planning for Rapha and spearheads the biddable media team.

Away from work, Alex enjoys a number of activities including five-a-side football, cycling, and running, both on and off-road.