With nearly 20 years in marketing and communications, David has worked with brands including adidas, Universal Pictures, The Financial Times, Take-Two Interactive, and Porsche. His experience spans content strategy, user experience, and innovation, having held senior roles at consultancies Brilliant Noise, BYND, and Pragmatic. As well as leading key projects in his role as Strategy Director at SHIFT, David also leads the content and social team, with a role that encompasses the entire content lifecycle for clients, from research and analysis to strategy and creative production.

David is a dedicated mountain biker and hiker and is obsessed with motorbikes despite not having a license to ride one.