Doug Baker | Chief Strategy Officer

Having worked at some of the world's best digital agencies, Doug has strategic experience in AI, Data, UX, Social, Brand, Comms Planning and Research. He's worked on major global brands including Nike, HSBC and PlayStation. At SHIFT Doug leads the research and strategy functions, including leading the creation of our proprietary, global cycling panel - The Rider Research Hub. All while being an avid cyclist, occasional CX racer and commuter.

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