Working for digital agencies since graduating from university with a degree in Marketing, Jack has designed and delivered paid media strategies for a varied portfolio of e-commerce and lead generation clients. His experience includes working with cycling, running, and outdoor sports brands and governing bodies, automotive manufacturers, travel operators, household homeware brands, and charitable organizations.

At SHIFT, Jack's key responsibility is driving forward the agency's approach to media buying on paid social channels, while also leading the implementation of all paid media strategies for Rapha.

Initially using cycling, running, and swimming as a way to improve his fitness for team sports, Jack recently competed in his first full-distance IRONMAN in Hamburg.