James has a media career spanning 20 years, with roles in production at the BBC, international publishing companies, and for the last 10+ years, on the agency side, supporting SHIFT’s existing clients while onboarding new ones.

James takes the lead on several of SHIFT’s clients, particularly where larger production and/or creative output is required. He is also responsible for directing the recruitment and onboarding of new clients to the agency, ensuring that both SHIFT and the client are set up for long-term success.

As a five-time Ironman, James isn’t afraid to commit to something, but he enjoys a variety of pastimes, including CrossFit, trail running with his daughter, walks with the family, and the occasional camping trip.