Lucy is an experienced agency account director who has spent more than six years working in creative agencies to develop integrated creative campaigns for clients including British Airways, Tesco, Movember, England Cricket, and the FA. Most recently, she returned from Paris, where she worked across the global Garnier account. Lucy has now turned her marketing expertise to the world of sport, where her passion lies.

At SHIFT, Lucy is responsible for end-to-end client and campaign management across six of our key clients, including Rapha, British Cycling, fizik, LOOK, Bosch, and Deuter. Her experience across media, creative, social, PR, and content allows Lucy to collaborate with all teams across the business to deliver success for clients.

A keen roadie, triathlete, surfer, and runner, Lucy has completed Ironman 70.3 and run the length of Cornwall. She is passionate about all things women's sport and is part of the Sports Industry Group NextGen Leaders programme for 2024.