Matt brings three decades of creative experience from some of the world’s best creative agencies, including Abbott Mead Vickers, Fallon, and Bartle Bogle Hegarty. His work for Guinness, Audi, The Economist, Skoda, and Kronenbourg has won him over 100 international creative awards, including the coveted D&AD Yellow Pencil and Cannes Grand Prix. More importantly, his work for St John Ambulance helped save 53 children's lives.

Cycling has always been a part of Matt’s life, from racing BMX as a kid to multiple tours across the Alps.

Previously, Matt was also a professional racing driver, competing across Europe in sports car and endurance championships.