A brand communications specialist with a background in Formula One, premium automotive, and entertainment, Tom has held key positions at leading global agencies including Weber Shandwick, Edelman, and WPP. He has worked with brands such as Red Bull, Aston Martin, and Sony Pictures. A committed cyclist, he moved into the cycling industry in 2020.

As department lead, Tom drives earned media strategy and PR best practices across our clients, overseeing the team to deliver global product launches, press office campaigns, media events, sponsorship activation, and more. He is also on SHIFT's senior management team.

An avid road cyclist, Tom also has interests in motorsports and music production.