Wayne has spent approaching 30 years working in marketing agencies – specialising in advertising, media and technology – Wayne has previously run leading digital agencies for Dentsu Aegis and WPP. He has worked on a wide range of global clients including Diageo, P&G, HSBC, Toyota, Apple and Google, but has specialised in cycling for the last 7 years. He is a keen road cyclist, indoors and out, as well as being a regular skier.