After a very well-received first round, we are thrilled to launch round 2.

This time, we have added a few more mentors to the list due to the demand.

We’ve taken on board the feedback from the Class of '23 and added a broader range of skill sets and a wider variety of languages too, ensuring the programme is truly global.

The deadline to apply is the 4th of March.

All mentees will be shortlisted by the 8th of March.

The 2024 mentor list can be found below:

• Alexa Cunningham, Road Marketing Manager - Shimano

• Anna von Senger und Etterlin, Co-Founder, People and Culture - Standert Bicycles

• Caroline Julian, External Affairs Director - British Cycling

• Cassondra Spring, Liv Global Brand Manager - Liv / Giant Group

• Christina Lindquist, Global Marketing Director - Rapha

• Elizabeth Walker, Team Manager - Liv Factory Racing & Liv Racing Collective

• Georgia Yexley, Founder - Loud Mobility

• Geraldine Bergeron, Global Partnerships Manager - SRAM

• Grace Pyne, Head of Commercial - Laka

• Jane Pearson, Vice President, Global Creative Services - Cannondale

• Jessica Strange, Social Media Manager - YT Industries

• Kate Veronneau, Director of Women's Strategy - ZWIFT

• Kelly Booth, Commercial Sales and Partnerships Manager - Rouleur

• Lexi Brown, Research Lead for EMEA - Amazon

• Lisa Calvino, Head of Performance Marketing - Brompton Bicycle

• Nikki Hawyes, Chief Executive Officer - Whyte Bikes

• Petra Hájková, Brand and Communications Director - ROUVY

• Sasha Castling, Head of Public Relations - Ribble Cycles

• Vicki Bohlbro Lyngholm, Head of Marketing and Communications - Pas Normal Studios

All details of the programme and how to apply can be found here

Please send any questions to uplift@shiftactivemedia.com