This Eurobike, the team will be taking to the stage, for two keynotes 👇

What is the eBike opportunity with enthusiasts? A study with enthusiasts (regular cycling, higher spending, road/mtb/gravel engaged) and their opinions of, and interest levels in eBikes.

Unlocking the power of the bicycle for all An exploration of how grassroots movements, established organisations and brands have challenged norms, transformed perceptions, and laid the foundation for a more diverse and welcoming cycling culture.

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