Data Charter

SHIFT Active Media Data Charter

At SHIFT Active Media Limited we’re passionate about doing the right thing. From creating our content to looking after your personal data, we’re committed to doing the best we possibly can. For this reason, we want to outline our approach to the data we collect from users, including the standards you can expect from us when we hold or process your data, your rights in respect of your data, and what you can do if you think our standards are not being met:

Security: the internet isn’t always an inherently safe environment, but we will always work to ensure that all reasonable technical and organisational measures are in place to protect your personal data against accidental or unlawful loss, alteration, unauthorized use, disclosure or access;

Third Parties: we will never sell your data to third parties, and we’ll make sure that any third parties who may process your information on our behalf (e.g. a company dispatching products you have purchased from our shop) apply rigorous standards to safeguard your information;

Transparency: We will be clear about what we’re going to do with your data, and won’t use it for any other purposes without permission;

Data Retention: We will be clear about what we’re going to do with your data, and won’t use it for any other purposes without permission;

Data Accuracy: we’ll do our best to ensure your personal information is accurate and kept up-to-date (and please do contact us on the details below if you want to update your details!);

Legal Compliance: we will do our utmost to comply with the laws that apply to us with respect to data, and will only collect your information lawfully and in accordance with your relationship with us;

Data Transfers: where we transfer data in accordance with this Charter, we’ll ensure appropriate security measures (including under international data transfer requirements);

Your Data Rights: you can request details of the personal information we hold about you, as well as request that your data to be deleted or amended. For full details, please see our Privacy Policy.

In some instances we may be compelled by law to disclose your personal data to a third party, such as the Information Commissioner’s office or another government agency. For further information on how we approach privacy and data protection, please consult our Privacy Policy. For details of how we use cookies and other tracking technologies, please consult our Cookies Policy.

Our aim is to get things right first time, every time. But if we do something wrong, please tell us. We will do our best to fix it. You can contact us at